Kseniya Tuchinskaya

Content strategist, marketer and writer.

United States

I like words. I believe language should be vibrant, clear and precise. My least favorite words include “synergistic,” "disrupt," “leveraging,” and “facilitate” – these are surefire signs that your story will confuse and annoy the reader. Stop #wordsadness.

I am a content strategist, copywriter and storyteller with 9+ years of progressive experience in nonprofits and tech. I specialize in translating vague or complex ideas into concise, vibrant copy that readers find useful and easy to read. Need SEO blog posts that don't read like ChatGPT word salad? Let's talk.

Portfolio

Blog

tripleten.com/blog
05/13/2024
The Soft Skills Software Engineers Need and Why

Discover why soft skills are the deciding factor for success in the software development field. From communication to problem-solving - uncover the key skills that will make you an indispensable developer in any team.

Handshake
08/04/2022
How your TikTok skills can get you hired | Handshake

Making quality content for TikTok takes creativity and quick thinking, not to mention videography and editing skills, storytelling skills, and more. And employers are looking for Gen Z to flex their TikTok skills in the workplace. We analyzed the almost ten thousand job descriptions on Handshake that mention TikTok.

Handshake
06/24/2022
I hate my internship. Now what? | Handshake

What do you do if you hate your internship? Many students have shown up to an internship and realized, "This isn't what I expected." Maybe you're in a very narrow role that doesn't meet your expectations. Or maybe you feel that the work is too challenging for you.

Handshake
12/03/2021
Thank you notes that boost your network: tips and examples | Handshake

Thank you notes can make or break your job search process, but you'll stand out if you treat them as more than just a formality. Read these tips and scroll to the bottom for thank-you note examples. A thank you note is not just about politeness: it's a way to invest in your professional relationships.

Handshake
12/08/2022
Are college career fairs worth it? Employers weigh in. | Handshake

Not sure whether to sign up for a career fair? This should convince you! Employers come to career fairs because they genuinely want to meet (and recruit) students. Here, employers from Handshake's network reveal what they look for at a career fair, and how you can stand out.

Street Art SF
Mission Murals through Precita Eyes - Street Art SF

Walking through Mission streets, you are greeted by murals adorning storefronts, doorways, schools, and entire alleys. They are playful, confrontational, political, tongue-in-cheek. Some are painted with brushes and acrylics, some done with spraycans, still others look like children's drawings.

Email and Web Copy

Handshake
02/01/2023
Handshake activation email

Email in a series sent to students to encourage them to claim their Handshake account.

Longform

Handshake
Mapping Gen Z | Handshake Network Trends

Download the report After multiple waves of COVID-19 and the continued delay of return-to-office plans, employers, workers, and the media are still asking, "How long will remote work stick around?" But the dichotomy between "still remote, for now" and "back to the cubicle" is a false one.

Kstati Russian American News and Views
06/18/2012
Chasing the Ring of Fire

A little after 5pm on Sunday, May 20th, the sun was a bright, perfect circle in the sky; then, in a span of a few minutes, a dark "bite" appeared at its edge. Although the slight darkening was invisible to bare eyes, there was an excited shift on this beach on Whiskeytown Lake, in northwestern [...]

Foggy thoughts.
08/05/2013
20 years in, and still not taking America for granted

20 years ago today, my parents and I moved to San Francisco from Moldova, a decision that has had more impact on my life than anything else thus far. It's strange to be celebrating this milestone from Turkey, but also fitting. When I get lost in the supermarket, when I miss familiar foods, when I...

Print

UHS Journal
09/1/2017
Profile of Daniel Lurie

Profile of Daniel Lurie, CEO of Tipping Point, for UHS Journal (alumni magazine)